Tips and Tricks

Remember that ecards are used to establish, enhance and enrich relationships between people. They express emotions, inspire and connect people with each other. Here are a couple of tips and tricks you can use to maximize the effect of your ecards.

Your Ecard Design

• The images you're going to use for the ecard icon and thumb should be eye-catching.
• The design of your ecard should reflect the message you are sending. The words, design and music should be coherent and should go hand in hand.
• You don't always need a copy to your ecard, sometimes it works if you just say "Happy Holidays" or "Merry Christmas" with a cool design.

Your Ecard Copy

• The copy of your ecard should help the sender to express his or her emotions to the fullest.
• Ecards are predominantly personal. So the tone of the message should have a heart-to-heart connect. Since greeting cards are meant to say what the person wants to say, the personal touch must be distinct.
• Your ecards must express what the sender wants to, but cannot express. So the writer has to know and identify the emotional content of the occasion and connect accordingly.
• The tone of the greeting card’s message must suit the event or the occasion. Thinking out-of-the-box is a great quality to have for a writer, but going over-the-top must be avoided at all cost. People send greeting cards for emotional reasons and your greeting card must respect that, before building on it.
• A good greeting card message has clarity of thought, vision and concept. Before writing a greeting card message, put these three aspects firmly in place.
• Soft, soothing, sustaining or wild and whacky, whatever be the motif of a greeting card, it must reach out to the receiver and act as a seamless bond with the sender.

Marketing Your Ecard

• Think about how you can develop your portfolio or have your ecards as a part of your portfolio so you can show it to potential clients, customers, or colleagues. Remember, the Studio gives you a URL of your own, so you can put them in your email signature, blog, or any social network you're on.
• If you're making a series of ecards, have a theme or personal brand in mind so that fans can keep coming back to your ecards.
• Highlight your Studio Profile on social networks or simply write about it in your blog. By doing so, you’ll be able to drive traffic towards your profile and thus market your artwork.
• Use a common icon or avatar and username on all your profiles across the different social networking sites. Like: If your username is ‘Christy’ on Facebook, Twitter or the like, try to use the same username in your Studio Profile. This would help your followers to find you on the Studio and thus your artwork will gain popularity.

If you want to contribute to this section of the Studio wiki, send us your tips to studio@123greetings.com.