Tips and Tricks

Remember that ecards are used to establish, enhance and enrich relationships between people. They express emotions, inspire and connect people with each other. Here are a couple of tips and tricks you can use to maximize the effect of your ecards.

Your Ecard Design

• The images you're going to use for the ecard icon and thumb should be eye-catching.
• The design of your ecard should reflect the message you are sending. The words, design and music should be coherent and should go hand in hand.
• You don't always need a copy to your ecard, sometimes it works if you just say "Happy Holidays" or "Happy Birthday" with a cool design.

Your Ecard Copy

• The copy of your ecard should help the sender to express his or her emotions to the fullest.
• Ecards are predominantly personal. So the tone of the message should have a heart-to-heart connect. Since greeting cards are meant to say what the person wants to say, the personal touch must be distinct.
• Your ecards must express what the sender wants to, but cannot express. So the writer has to know and identify the emotional content of the occasion and connect accordingly.
• The tone of the greeting card’s message must suit the event or the occasion. Thinking out-of-the-box is a great quality to have for a writer, but going over-the-top must be avoided at all cost. People send greeting cards for emotional reasons and your greeting card must respect that, before building on it.
• A good greeting card message has clarity of thought, vision and concept. Before writing a greeting card message, put these three aspects firmly in place.
• Soft, soothing, sustaining or wild and whacky, whatever be the motif of a greeting card, it must reach out to the receiver and act as a seamless bond with the sender.

Marketing Your Ecard

• Think about how you can develop your portfolio or have your ecards as a part of your portfolio so you can show it to potential clients, customers, or colleagues. Remember, the Studio gives you a URL of your own, so you can put them in your email signature, blog, or any social network you're on.
• If you're making a series of ecards, have a theme or personal brand in mind so that fans can keep coming back to your ecards.
• If you concentrate on popular categories and events like birthday, Christmas, and Valentine's Day your ecards have a better chance of getting sent.

If you want to contribute to this section of the Studio wiki, send us your tips to studio@123greetings-inc.com .